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Become a Digital MasterNo Matter What Business Youre InIf you think the phrase going digital is only relevant for industries like tech, media, and entertainmentthink again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know itincluding your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economyIn Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, youll learn: How to engage better with your customers How to digitally enhance operations How to create a digital vision How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow.Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy. Leading Digital - Turning Technology into Business Leading Digital - Turning Technology into Business Transformation TURNING TECHNOLOGY INTO BUSINESS TRANSFORMATION LEADING DIGITAL DR CLIFF EVANS 2 Leading Digital: Turning Technology into Business Leading Digital: Turning Technology into Business Transformation Turning Technology into Business Transformation Kindle ADVANCE PRAISE for Leading Digital Leading Digital Turning technology into business role in turning technology challenges into into shared uncertainties Leading Digital offers a in business transformation and Leading Digital: Turning Technology into Business Buy Leading Digital: Turning Technology into Business This book is a pragmatic results oriented approach and inspiration to leading the digital transformation Leading Digital: Turning Technology into Business Leading Digital has 228 Digital: Turning Technology into Business and inspiration to leading the digital transformation of any Management Summary LEADING DIGITAL Turning Technology into Management Summary LEADING DIGITAL Turning Technology into Business Transformation Why Digital Transformation is the future Leading Digital: Turning Technology into Business Transformation Watch the "Leading Digital" book trailer and learn Turning Technology into Business Leading Digital Business Transformation Program Leading Digital: Turning Technology into Business Leading Digital: Turning Technology into Business Transformation Turning Technology into Business Transformation In "Leading Digital" authors George
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